The title of your Web page is the first piece of information that an Internet searcher will see about your site. Many people will decide whether or not to click to your site based on the title text.

Title tags are also used for:
1. Indexing your site with almost all major search engines.
2. Describing your page when someone adds it to their Favorites or Bookmarks.

For these reasons, make sure that your title tag is descriptive, unique, clear, concise and contains keywords that people use when they are searching for your site. Do not use “Home Page”. This is neither descriptive nor unique. Also, use different titles for different pages. This will allow your results to be unique in the results page if multiple pages from your site are displayed together.

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